RSS has become one of the most efficient tools to help you provide your target audience with regular updates with information they might be interested in, making it one of the quickest and best ways to stay in touch with your audience. If you do a bit of analysis you will see that most of the large news sites and blogs make use of RSS to keep their audience updated. You will find that RSS subscriber lists require the exact same techniques to build as email lists. It takes hard work for similar results. When you have a lot of RSS feed subscribers, all you need to do is send out an update to get as much traffic as you want.
When you send out your feed, you should concentrate on delivering the entire feed instead of a half one. The delusion that many webmasters and bloggers have is that this will bring more traffic to the website in the long run. But it actually works the other way round. If you give away your full content in the feed, your subscribers will be happy, since they don't have to take any further action. When they are in high spirits about the material that you shared in your feed, they will come to your site to see the other information that you have. So the key to success here lies in sending a complete feed, and having high quality content.
Techniques that are not the norm, such as building a landing page specifically to get people to sign up for your RSS feed and sending targeted traffic there, are usually the most effective when it comes to growing your subscriber list. Depending on a single traffic source, such as natural traffic, is not a wise decision which is why you should be advertising your RSS feeds wherever you can. If you are building a landing page specifically for this, ensure that it generates high conversions so you will see results. Don't forget that the bigger your subscriber base, the more repeat traffic your site will receive.
It is critical that you make a good impression on existing and potential subscribers. Spelling mistakes, bad grammar and terrible sentence structures are most certainly a no-no. Every post that you make reflects your knowledge, and either creates or damages your image in front of your target audience. This is why you need to be extra careful in how you present yourself to your subscribers. If they get the impression that there is something unprofessional going on, you will probably lose most of your existing subscribers as well as deter even the newest subscribers.
In conclusion, you will see gradual growth once you start working towards capturing RSS feed subscribers. Remember, this isn't going to be an overnight thing; you're not going to gain 10,000 feed subscribers in a day. You'll have to put in continuous effort and take action consistently to see long term results. Building your list gradually makes sense because every new subscriber carries a lot of value.
So, don't delay and get to properly promoting your feed immediately.
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